It really does boil down to shipping. After all the hours and dollars spent building and optimizing the business, don't forget to consider your shipping tables.
I receive multiple catalogs from home decor and furnishings retailers, and I enjoy looking through them. I recently purchased a new desk for my home office and thought I would share with you my amazing experience with shipping and handling.
I went online to order the desk I'd picked out, and when I went to check out the cart said that shipping was $322. I found that hard to believe, so I then called the 800-number and this was in fact the correct charge. This seemed ridiculously high, so I then went to purchase another desk online via another catalog. This time shipping was $39. The desk was the same size and very similar- with the same expected time frame for shipping (2-4 weeks).
Have you reviewed your competitor's shipping tables lately?
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