On to More Interesting Things

Over the past few months, we have all heard the same story again and again about the economy. We are going to assume we are on the upswing, given all of the positive economic indicators, and stop talking about something we have all talked about ad nauseum!

So, on to more interesting things! Over the last few months, hot topics seems to include customer retention programs, 12 month file sizes, page count and contact strategies, 2009 holiday promotions, email list rental, and social marketing.

A few thoughts to get us started!

A few of you have asked about the timing of your sale books this holiday/winter season. We polled some mailers and the consensus is to go in-home with the earlier date for both house and prospects. If you mail prospects later you run into sell out situations which do not make for a good first impression. Industry reports are also indicating that more people will be home for the holidays and that holiday travel the week between Christmas and New Years will be down.

We are also interested in some of the latest customer reactivation strategies that include following up a catalog mailing with a postcard or letter the same week with a special reactivation offer. With the additional cost of the second contact and the cost of the promotion, the big question is whether this is still more effective than your marginal prospecting efforts.

Lastly, how is early fall trending for everyone?

In our next blog, we will post the most popular promotions from last September.