Directly Speaking is published by Belardi/Ostroy and its Growth Strategies Group. We bring you this resource to better understand and help navigate through the myriad challenges and opportunities facing marketers today. Out in the general world, a weak economy, record gas and fuel prices, credit and mortgage crises and declining consumer confidence have greatly impacted marketers' overall performance. In our world, catalog glut, declining response rates and the quest to efficiently integrate marketing efforts across channels are just some of the challenges our clients are facing. So how do we proactively respond so that business not only survives, but thrives?
We're fortunate to work with dozens of best in class brands. Through these relationships, we understand leading-edge best practices and have created systems and services allowing us to become part of the solution. Over time through Directly Speaking, we'll be sharing this knowledge and expertise with you in many different ways, providing some insightful food for thought as well as more tangible ideas for growth.
We also wish to provide a forum for you to share your questions and thoughts on how the industry is challenged, what you're experiencing firsthand, and how you might be addressing these same issues. We're excited to hear from you and look forward to a great exchange of ideas!
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